About Us (Data Controller)
do mal o menos – Architectural Photography, located at Rua Rodrigues Sampaio, 152, 1150-282 Lisbon, Portugal, acts as the Data Controller. We are responsible for managing the website www.domalomenos.com and the digital services and applications offered under the do mal o menos brand (collectively, the "Site and Services").
You may also access our official content and interact with us through our designated social media profiles on Instagram and Threads.
Commitment to Privacy and Data Protection
We are committed to protecting your privacy and securing your personal data in compliance with applicable data protection laws. This Policy outlines how we handle the personal information collected or transmitted when you use the Site and Services.
Collecting and Processing Personal Data
We collect personal data when you interact with the Site and Services, such as when you submit contact forms, log in to private areas, or subscribe to our newsletters. We process the following categories of information:
- Contact & Identity Data: Your name, email address, phone number, NIF, and company/entity name.
- Technical & Usage Data: Your IP address, browser type, domain name, access times, pages viewed, and referring website addresses.
Use and Purposes of Personal Data
We process your data only when necessary to provide the Site and Services securely. Specifically, we use your information for:
- Service Delivery: To verify identity, configure private client pages, process transactions, issue invoices, and provide support.
- Site Improvement & Security: To monitor usage, optimize content presentation, and maintain advanced security measures. We may use automated processing to analyze user preferences.
- Communication & Marketing: To respond to inquiries, send essential service notifications, and — only with your explicit consent — send newsletters and promotional offers.
Our Commitment: We will never sell, rent, or trade your personal data. We only share data with trusted third-party processors or when strictly required by law.
Your Rights: You may update your personal information, adjust your communication preferences, or withdraw your marketing consent at any time by contacting us.
Legal Basis for Processing
We only process your personal data when we have a valid legal foundation to do so under applicable law. All processing is justified by one or more of the following bases:
- Consent: You have given us explicit consent for a specific purpose (such as receiving newsletters).
- Contractual Necessity: Processing is necessary to fulfill a contract with you, or to take necessary steps at your request prior to entering into a contract.
- Legal Obligation: We must process your data to comply with statutory and regulatory obligations (such as Portuguese tax and accounting laws).
- Legitimate Interests: Processing is necessary to pursue our legitimate business interests (such as securing the Site and Services, preventing fraud, or improving our offerings), provided these interests do not override your fundamental privacy rights.
Data Retention
We retain your personal data only for as long as your account is active or as necessary to fulfill the purposes outlined in this Policy.
If you close your account or request data deletion by contacting us, we will securely delete your personal data without undue delay. However, we may retain specific, strictly necessary information even after account closure if we are legally required to do so (such as for tax and accounting purposes) or to resolve disputes.
Cookies and Advertising Policy
How We Use Cookies
Cookies are small text files stored on your device that help us improve your browsing experience. We use cookies for two main purposes:
- Essential Functions: To securely manage your login sessions for the private client areas and ensure the Site and Services operate properly.
- Analytics & Performance: To analyze traffic and estimate usage levels, allowing us to continuously optimize our platform.
Managing Your Cookies
You have full control over your data. You can manage your preferences, accept, or reject non-essential cookies at any time using our cookie settings panel. You can also adjust your browser settings, though disabling essential cookies may impact functionality.
Advertising and Affiliate Links
We use tools like Google Analytics for traffic analysis and advertising, but we will only activate these tracking cookies if you provide explicit consent through our cookie banner. We may share aggregated data with advertising partners.
The Site and Services may also contain affiliate links that generate a small commission for us if you click them. However, our editorial content remains strictly independent and is never influenced by advertisers unless explicitly labeled as "Sponsored Content."